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Fall 2006 Trendspotting: Viktor & Rolf at H&M

BREAKING NEWS: H&M’S NEW HIGH FASHION PARTNER
Viktor & Rolf has been called upon by H&M for its third high fashion collaboration. The cult Paris-based label will appear as a high street capsule collection for men and women in H&M stores across Europe, North America and the Middle East in November this year. “If Haute Couture is the most sublime form of fashion, H&M is fashion at its most democratic,” the design duo said in their announcement this morning. “Our roots are based in couture. It’s the heart and soul of our work. But we also love to play with opposites: transformation is a key element of our signature style. For us, fashion is an antidote to reality. It’s a great opportunity to communicate our vision with such a large audience of H&M devotee.” Viktor & Rolf follows Karl Lagerfeld and Stella McCartney in creating a line for the high street giant – both of whom caused near-riot shopping status in stores across the world and sold out in a matter of hours. “We really admire Viktor Horsting and Rolf Snoeren and are fascinated by their unique way of working with design, combining their artistic talent with great craftsmanship,” says H&M’s head of design, Margareta van den Bosch. “We look forward to offering our customers a collection by these extraordinary designers.” The collection touches down on November 9. Buy early or miss out. The Stella McCartney women’s collection sold-sold in a day.