Fall 2006 Michael Kors Video and Backstage View

For all his name recognition and accessibility, Michael Kors has had a tough time making money in the 21st-century fashion business. This is in part because he started his empire at a time (1980) when big department stores, which had been so crucial to other designer businesses, were becoming less dominant in the retail universe, and in part because Kors’s love of classics is at odds with a trend-driven industry.
In 2003, Kors was acquired by fashion financiers Lawrence Stroll and Silas Chou, who intended to spread the name across multiple categories and make it a billion dollar brand. Fragrances and accessories did well, but other categories—menswear, lower-priced lines—didn’t. In summer 2006, the company began opening the first of a planned 100 Michael Kors stores that would mix all his various products in one space. “Everyone says it’s all about the mix, and that she wears couture with denim, or sable with flip flops,” he told WWD that August. “This is how a lot of people want to shop.” Clich HERE for our coverage of the men’s Fall 2006 collection.

Continue with “Fall 2006 Michael Kors Video and Backstage View”