QCA Art: Gay Recruitment Posters
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How many times have you seen a straight guy and thought, “With a few drinks and a backrub, I bet he’d go gay”? It’s true, gay recruit, we’re looking to expand our numbers (and mouth and assholes) with more male members tahn we can shake our stick at… at least that’s the paranoid homophobic conception that keeps conservative groups up at night. So to put some style onto the claim, Joseph Galliano, editor of the Gay Times UK asked five advertising agencies to create posters for gay recruitment.
In this issue’s editor’s letter, Galliano explained why he spearheaded the project:” Gay people have been accused since the 80s of having an agenda to recruit more gay people into their lifestyle (not having children, they need to freshen their numbers somehow). This is a thought that has always fascinated and amused me in equally horrified measures. We got thinking at the office – if this were true, perhaps we would have advertising recruitment campaigns. What would THAT look like? When I first started to approach advertising agencies to see if they wanted to be involved, I was bowled over by their enthusiastic and positive responses. I can’t thank them all enough for the time, thought, resource and effort they put into the brief.”
Of course, sexual orientation is not a choice and even a night of drunken backrubs cum blowjobs don’t equal true homosexuality. But we’re curious… what do you think of the posters? And how would you convince people to “go gay” were the campaign yours?



