UK hosted the annual Masturbate-a-thon for Charity

Come for a good cause! On August 5th Drop Studios in London was transformed into a “safe, comfortable and welcoming environment for participants, with soft lighting, softer furnishings, relaxing music and dedicated areas to suit all tastes, from solo booths, to men only and women only spaces, and a mixed sex area for the truly adventurous.”
Participants were sponsored by the minute, by friends and loved ones, and tried to masturbate for as long as they could. The goal was to raise sexual awareness and proceeds went to HIV/AIDS and women’s health initiatives.
FYI the record prior to this event, a US record at that, was 8 hours and 30 minutes! No word on whether this was broken. Could you have broken the record?