Trendspotting: Clive Owen Lancome Man

Clive Owen will be the face in ads for Lancôme’s new men’s grooming products, including a fragrance and anti-aging skin-care line.
Lancôme chose Owen, who stars in Universal’s Children of Men, not because of his tall, dark handsome look (are you kidding us!) but because of his talent and work ethic, said Odile Roujol, General Manager of Lancôme International.
“The way he has built his career so far, privileging the quality of the director rather than the high-profile nature of a role, makes us feel very confident in the fact that if he chose to accept this collaboration with Lancôme, than it truly means ours partnership was meant to be,” Roujol said this earlier this week. So we can assume that Fat Cruise was passed over for the opposite reasons that Owen was chosen?